Social Listening: Red Bull "Wiiings" of Social Media
The company/brand that I had selected to do my "Social Listening in Marketing" post on Red Bull. As you may, or may not, know Red Bull is a brand of energy drink. I would even say it is the most popular energy drink in the market. In support of my claim, an article on the website Caffeine Informer , written by editor James Foster in which details how the Red Bull drink had the most sales (around $3,259,914,735) for an energy drink, in 2022. This had piqued my interest as, personally, I had rarely needed or drunk caffeinated drinks. Though this may be subject to change in the future, as I have noticed that I have subsequently drunk more and more caffeinated drinks as I have gotten older. However in my personal opinion I can’t discern the difference between each energy drink. Which puzzles, yet intrigue, me as to what makes Red Bull stand out in the market? The value proposition of Red Bull has always been built around their slogan “Red Bull gives you wings”. The sloga