Marketing in the News: Chex Mix ft. Sir Mix-A-Lot "Bagel is Back"
For this week’s “Marketing in the News” blog post I had chosen a Chex Mix advertising campaign for the revival of their bagel chips. Now, personally, I am a fanatic for food and snacks. So when I saw this specific advertisement a week ago I was a little intrigued. The main component to my intrigue with Chex Mix’s advertisement was the song in which they remixed and incorporated in the commercial. Delving deeper, the article that I had chosen was written by a reporter for the site “Marketing Dive”, Chris Kelly. The article entails a brief summary and insight of Chex’s marketing strategy for this specific advertisement. As Chex Mix has decided to incorporate and remix Sir Mix-A-Lot’s 1992 notorious hit song “Baby Got Back”, with him in it. After 30 years after its release, Sir Mix-A-Lot and Chex Mix reworded certain aspects of his song “Baby Got Back” into “Bagel Is Back”. As previously mentioned, Chex Mix is reviving its old snack, the bagel chip. The bagel