Marketing in the News: Chex Mix ft. Sir Mix-A-Lot "Bagel is Back"
For this week’s “Marketing in the News” blog post I had chosen a Chex Mix advertising campaign for the revival of their bagel chips. Now, personally, I am a fanatic for food and snacks. So when I saw this specific advertisement a week ago I was a little intrigued. The main component to my intrigue with Chex Mix’s advertisement was the song in which they remixed and incorporated in the commercial. Delving deeper, the article that I had chosen was written by a reporter for the site “Marketing Dive”, Chris Kelly. The article entails a brief summary and insight of Chex’s marketing strategy for this specific advertisement. As Chex Mix has decided to incorporate and remix Sir Mix-A-Lot’s 1992 notorious hit song “Baby Got Back”, with him in it. After 30 years after its release, Sir Mix-A-Lot and Chex Mix reworded certain aspects of his song “Baby Got Back” into “Bagel Is Back...