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Social Listening: Red Bull "Wiiings" of Social Media

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   The company/brand that I had selected to do my "Social Listening in Marketing" post on Red Bull. As you may, or may not, know Red Bull is a brand of energy drink. I would even say it is the most popular energy drink in the market. In support of my claim, an article on the website Caffeine Informer , written by editor James Foster in which details how the Red Bull drink had the most sales (around $3,259,914,735) for an energy drink, in 2022. This had piqued my interest as, personally, I had rarely needed or drunk caffeinated drinks. Though this may be subject to change in the future, as I have noticed that I have subsequently drunk more and more caffeinated drinks as I have gotten older. However in my personal opinion I can’t discern the difference between each energy drink. Which puzzles, yet intrigue, me as to what makes Red Bull stand out in the market?     The value proposition of Red Bull has always been built around their slogan “Red Bull gives you wings”. The sloga
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Marketing in the News: Chex Mix ft. Sir Mix-A-Lot "Bagel is Back"

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           For this week’s “Marketing in the News” blog post I had chosen a Chex Mix advertising campaign for the revival of their bagel chips. Now, personally, I am a fanatic for food and snacks. So when I saw this specific advertisement a week ago I was a little intrigued. The main component to my intrigue with Chex Mix’s advertisement was the song in which they remixed and incorporated in the commercial.                   Delving deeper, the article that I had chosen was written by a reporter for the site “Marketing Dive”, Chris Kelly. The article entails a brief summary and insight of Chex’s marketing strategy for this specific advertisement. As Chex Mix has decided to incorporate and remix Sir Mix-A-Lot’s 1992 notorious hit song “Baby Got Back”, with him in it. After 30 years after its release, Sir Mix-A-Lot and Chex Mix reworded certain aspects of his song “Baby Got Back” into “Bagel Is Back”. As previously mentioned, Chex Mix is reviving its old snack, the bagel chip. The bagel
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My First Marketing Blog

 Hello Everyone,     My name is Keenen Torii, and I am a student at Oregon State University (OSU) while also being dually enrolled at Linn Benton Community College (LBCC). I am currently trying to pursue a degree in Finance. I had chosen to enroll in BA 223 (Principles in Marketing) as it is part of my core requirements for my degree. Though I do have an interest in marketing, seeing the significance of learning these skills to be successful in my future career/endeavors. Specifically, the ways that exemplify the importance of marketing is that it encapsulates everything and is everywhere in our modern world/loves (via phone, computer, etc.). In which I believe that incorporating and improving upon the skills learned in this course will be a vital step for any business student, and or business. Outside of school, my interests are listening to music (almost all genres), skating, and surfing. I also find most sports entertaining to watch and participate in, though my personal favorites a
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